Our Company

Founded in 2014, SecuPi is led by seasoned security and enterprise IT veterans who previously invented Dynamic Data Masking. SecuPi is privately-held and backed by leading cyber security veterans.

About SecuPi

SecuPi protects against malicious data exposure and prevents monetary loss across enterprise and web applications. It enables quick and accurate classification of sensitive and regulated data.
Our application-server agents analyze sensitive data flows in real-time, detecting malicious insiders and hackers using activity profiling and peer comparison with instant response. Dynamically mask/anonymize/block and apply row-level security, stopping malicious insiders and hackers in their tracks.

Management Team

Alon Rosenthal
Co-Founder & CEO

Alon Rosenthal
Co-Founder & CEO
Alon Rosenthal brings more than 15 years of technology leadership experience to his role as CEO of SecuPi.

Prior to establishing SecuPi in 2014, Alon was the founder of ActiveBase. Alon invented dynamic data masking, while growing the company from a start-up to a global entity. During Alon’s tenure, ActiveBase established sales channels in the United States as well as Europe. ActiveBase then won the 2010 Gartner Cool Vendor prize and the 2011 SC Magazine Innovation Award. Alon sold ActiveBase to Informatica, and it later became a part of the Informatica product line.

Alon has a MBA degree in Business from Tel Aviv University and dual Bachelors in Industrial Engineering and Economics, both in summa cum laude from Technion Israel Institute of Technology. He is a 3rd DAN Okinawan Goju-ryu black belt.

Dotan Adler
Co-Founder & CTO

Dotan Adler
Co-Founder & CTO
Dotan Adler, Co-Founder and CTO of SecuPi, is responsible for the technical vision and design of Secupi’s advanced security technology. Working with the engineering team, his primary role is the design of new algorithms and security analysis techniques.

Before founding SecuPi, Dotan co-founded PapayaAds, a RTB PPC Search Network with built-in fraud prevention and revenue optimization engine. His background includes 20+ years of computer programming and software engineering experience on a wide range of platforms and for numerous companies, including Virtual Web, Attunity, SpadeSoft, Inc. and the Israeli Air Force.

He graduated from Tel Aviv University in 1998, with a Bachelor’s Degree in Computer Science and Mathematics.

Amir Fligler
Co-Founder & VP R&D

Alon Rosenthal
VP R&D
Amir Fligler is the Co-Founder, and VP R&D of SecuPi. He oversees technology strategy and information security.

Prior to SecuPi, Amir was the Co-Founder of PapayaAds, In the 2000’s, Amir was a Unix and software team leader at the Israeli AirForce, where he was responsible for developing, implementing and maintaining all server side framework code in one of largest operational command and control systems.

Amir has an MBA degree from Tel Aviv University and a Bachelor’s Degree in Computer Science from Wright State University.

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